Impact on Teams

Great teams are built with care. Shifting them into high performance is the result of deliberate leadership and a clear vision. Through years of leading diverse teams across industries, I’ve seen firsthand how empowering people and creating a culture of trust, accountability, and innovation can drive exceptional results. This page highlights the ways my leadership has shaped teams that thrive and succeed in fast-paced, ever-changing environments.

Point of Influence

It all starts with empathy. As a leader, I believe that success isn’t measured in numbers only but in how people grow, collaborate, and thrive under your guidance. I aim to build an environment where teams feel empowered, supported, and inspired to bring their best. To me, leadership isn’t just about setting direction—it’s about walking alongside people as they navigate challenges, knowing when to guide and when to step back. It’s the balance between freedom and structure that makes high-performance teams possible.

My approach is rooted in positive influence: creating the conditions for growth, challenging the status quo, and ensuring that every individual’s strengths are recognized and amplified. At the core of my leadership style is a commitment to enabling others to succeed. Because when they win, so do I.

a woman with her arms outstretched out and smiling

Point Taken: Voices from the Team

True leadership isn’t just about driving results—it’s about empowering people to achieve their best. These testimonials come from individuals I’ve had the privilege of working with, who experienced firsthand the influence of my leadership. From mentorship and guidance to fostering innovation and collaboration, their words reflect the impact we’ve made together.

On Point

High-performing teams don’t just hit targets—they set new standards. Over the years, I’ve had the opportunity to lead and shape teams across industries, and each success we’ve achieved has been a reflection of trust, collaboration, and clear vision. These examples illustrate how strategic guidance and nurturing individual strengths led to meaningful results for both the business and the people behind it.

a woman in a black dress celebrating with confetti, black and white

Cars.com

Breaking the Mold: Unlocking Hidden Potential

At Cars.com, I saw an opportunity to tap into the strengths of individuals who had been overlooked. Two of my direct reports—both previously seen as underperformers by their former managers—went on to win Employee of the Year awards after joining my team, in back-to-back years. I didn’t accept surface-level judgments and instead dug deeper, offering personalized coaching and mentorship. I matched them with high-visibility projects, giving them a platform to shine. Their success, while a reflection of their own talent, is also a testament to the mentorship and culture of empowerment I strive to build in every team I lead.

General Mills // M8 Agency

Turning the Tide: Uniting a Fragmented Team for Award-Winning Results

At M8 Agency, I started to work with a team spread across the US, Mexico, and Argentina, working in silos without a shared vision or a sense of purpose. As the head of paid and owned digital marketing, I knew the key to high performance was uniting them under a single, holistic, strategic roof. Through cross-functional alignment and clear direction, my team delivered an exceptional multicultural marketing campaign for General Mills, earning a trade Award for Best Multicultural Marketing Campaign, a Webby Award, and an HPRA Award. This recognition was not just for creativity but for the strategic overhaul that turned fragmented efforts into award-winning results across generations of Hispanic families.

Ready to Make an Impact?

Building high-performance teams isn’t just about leadership—it’s about collaboration, trust, and vision. If you're looking to empower your teams to drive impact, let's connect. Together, we can create lasting change and redefine what’s possible for your organization.

Let's Work Together